What is Kawasaki?

"Lake Alstar", an original brand that started with a towel.
For 40 years since its founding, we have widely shared the charms of Shenir weave and use it in various scenes of living, so that towels, handkerchiefs, bags, porches, accessories, fashion miscellaneous goods, interior goods, bath and toiletries, etc. We are expanding the width of.
The feature of "Lake Alstar" is that various products and all the products are original brands.
What makes it possible is our own know -how in commercialization of Chenille weaving and our exclusive designer who is familiar with it.
While conveying the goodness of Shenil weaving, we continue to propose new items in harmony with Japanese women's lives and ways of life.
He also works on the dough design of Shenir weave, and is working on a daily basis to create new patterns that are loved for a long time following Rose, Chulip, Orchid, and Paisley patterns representing the Lake Alstar.

While conducting product planning and design based on domestic and overseas market research and product research research, we have adopted so -called fabric management without factories, and are developing new products that are sensitive to consumer needs. We support the enhancement of development. Products are sold mainly at retail specialty stores, department stores, and directly managed stores, especially directly managed stores, and the information here is collected by the company every day and is feedback in product planning. Masu.
The "Lake Alstar" brand continues to focus on gorgeous and rich living, and has been supported by genuine -oriented women.
In the future, we will focus on the development of the "Artemall" brand with baby and kids products, which are conscious of the connection from mother to daughter and grandchildren, and will open up new support layers.