The brand name of Lake Alstar is derived from Lake Alstar in Hamburg, Germany.
In the product planning, with the theme of expressing the originality of only lake alstars, the main colored chenille weave and Shenir weave, bags that can be coordinated with Shenir weave, clothing miscellaneous goods, living equipment, wearing, etc. We are developing a wide variety of products that enrich your daily life.
What is Kawasaki?
history
Lake Alstar started in 1980 and has a history of over 40 years.
It is a brand that creates a rich life scene mainly with traditional chenille weaving.
December 1982 | Launched the "Lake Alstar" brand and started deploying the original pattern Shenil towel |
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April 1992 | Opened the Lake Alest -Star Boutique "Hotel New Otani Store", the first directly managed store in Osaka City. |
March 2004 | Opened the Lake Alest -Star Boutique "Imperial Hotel Plaza Store", which is the first store in the Kanto area. |
October 2004 | Opened Hotel Lake Alstar Arza Izumi Otsu. |
Commitment
"Lake Alstar", an original brand that started with a towel.
For 40 years since its founding, we have widely shared the charms of Shenir weave and use it in various scenes of living, so that towels, handkerchiefs, bags, porches, accessories, fashion miscellaneous goods, interior goods, bath and toiletries, etc. We are expanding the width of.
The feature of "Lake Alstar" is that various products and all the products are original brands.
What makes it possible is our own know -how in commercialization of Chenille weaving and our exclusive designer who is familiar with it.
While conveying the goodness of Shenil weaving, we continue to propose new items in harmony with Japanese women's lives and ways of life.
He also works on the dough design of Shenir weave, and is working on a daily basis to create new patterns that are loved for a long time following Rose, Chulip, Orchid, and Paisley patterns representing the Lake Alstar.
While conducting product planning and design based on domestic and overseas market research and product research research, we have adopted so -called fabric management without factories, and are developing new products that are sensitive to consumer needs. We support the enhancement of development. Products are sold mainly at retail specialty stores, department stores, and directly managed stores, especially directly managed stores, and the information here is collected by the company every day and is feedback in product planning. Masu.
The "Lake Alstar" brand continues to focus on gorgeous and rich living, and has been supported by genuine -oriented women.
In the future, we will focus on the development of the "Artemall" brand with baby and kids products, which are conscious of the connection from mother to daughter and grandchildren, and will open up new support layers.
Kawasaki's Shenir weave
Shenir weaving was born in Scotland at the end of the 18th century, and has been inherited from the Czech Republic to Germany.
Up to 18 colors from 15 colors are flat weave, cut the fabric, twist the thread, and make it into a mall.
It becomes a shenir yarn, and the one that is re -weaved again is a shenir weave.
Enjoy a world that creates a color in Lake Alstar's gorgeous and colorful daily life.
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Features
- Colorful color development and richness of colors
- High water absorption, durable and durable high quality
- Comfortable touch
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material
- 100%cotton (using Egyptian cotton)
- Egyptian cotton is high quality and long fiber
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dye
Use indusren dye.
(In dye dye is a very strong special dye for water and hot water, so it has good coloring and has almost no discoloration).
Lake alstar gorgeous
A world that creates a color in daily life
Please enjoy it.