What is Kawasaki?

"Lake Alster" is our original brand that started with towels.
Over the 40 years since our founding, we have spread the word about the appeal of chenille and expanded our product lineup to include towels, handkerchiefs, bags, pouches, accessories, clothing, fashion goods, interiors, bath and toiletries, and more, so that they can be used in a variety of situations in daily life.
``Lake Alster'' is characterized by its wide variety of products and the fact that all of its products are original brands.
What makes this possible is our unique know-how in commercializing distinctive chenille fabrics and our exclusive designers who are well versed in this knowledge.
While conveying the goodness of chenille weave, we continue to propose new items that are in harmony with the lives and ways of life of Japanese women.
We also design chenille fabrics, and are working every day to create new patterns that will be loved for a long time, following the rose, tulip, orchid, and paisley patterns that represent Lake Ulster.

While we carry out product planning and design in-house based on domestic and international market research and product research, we also employ a so-called fabless management system that does not have a factory, supporting the development of new products that respond sensitively to consumer needs and the enhancement of product expansion. Products are mainly sold at retail specialty stores, department stores, and directly managed stores, with directly managed stores also serving as antenna shops, and information from these stores is collected at the head office on a daily basis and fed back into product planning.
The ``Lake Alster'' brand continues to focus on a gorgeous and rich lifestyle, and is supported by women who want authenticity.
In the future, we will focus on developing the ``Artemol'' brand, which includes baby and kids products that are conscious of the connection from mothers to daughters and then to grandchildren, and cultivate a new support base.